Research Of Chinese TV English Program Development Under Cross-cultural Communication Background

Since the new century, with gradually deepening of opening to the outside world,English is increasingly important. Under the development trend of globalization,integration, diversity of the world, cross-cultural communication becomes thenormalcy, at the same time it presented the new situation, and cross-culturalcommunication that represented by TV English program, is also developing rapidly.How to fight for the right to speak in the world, how to establish positive image of thecountry through the television English program to and so on, a series of problemshave become important issues under the new situation.Chinese TV English program has gone through a journey of nearly30years. Atthe beginning of the development, both program type and program quality are quitelimited. In the later stage of development, based on the stable political factors,high-speed economic development level and more opening cultural environment,Chinese TV English program has the quality to flyby. In the new era, Chinese TVEnglish program is improving the quality of their own, at the same time, also shouldput more focus on communication and cooperation with international media. Theworld is a big stage, if we want to gain a foothold in this stage, we need much more tofind accurate position and grasp the good development direction.In the environment that the world is forging ahead, Chinese TV English programis facing with enormous challenges. Under the premise that adherence tocross-cultural communication, carry out a series of strategy, makes it keep thefoothold and occupy the dominant position in the international media market shouldbe our research emphasis at present and in the next few years. Seeing the road, wewill search up and down. TV English program as the non-dominant power oftelevision in our country, it is playing an increasingly important role. In exploring thedevelopment trend of English TV programs, coping with new problems in the processof cross-cultural communication new situation, we still have a long way to go.