ABC VIP Customer Management System Design And Implementation

In order to speed up the city business, to realize the transformation from management to the management profit value, Agricultural Bank of China must improve customer structure, enhance the quality of customer accounts for more than. On the other hand, each big bank competition is becoming increasingly fierce, how to become the mainstream banking business in the city, to maximize profits is the need to consider the content, therefore, the agricultural bank must choose the final customer groups according to the characteristics of various functional departments of the government economic population distribution and in the City, a careful analysis of customer groups in their financial demand and overall business development space, extensive development of high-quality customers, achieved by focusing on the overall expansion of the "economies of scale" to pay attention to changes in market segmentation model. Therefore, in order to quality management and customer better, improve the competitiveness of enterprises, Yunnan branch of Agricultural Bank of China in urgent need of basic data platform, the original financial services platform, transfer platform based on data platform, developed for VIP customer management system.In this paper, according to the VIP customer management of Agricultural Bank of China Yunnan branch of the actual application demand, research, design and development of the VIP customer service system, elaborated the system analysis, design and implementation process.This paper first reviews the development of agricultural normalization construction, analyzes the deficiencies of existing information system, this paper introduces the background and significance of research and development of VIP customer service system. Secondly, according to the application request of VIP customer service system, design and implementation of the VIP customer management system with VIP VIP customer management, consumption management, business management, integral role management, data clearing and transfer telephone business function module.VIP customer management system including database design and maintenance and client application development two aspects, the establishment of data storage, query the Sybase database, ensure the consistency, integrality and security of data. Using Visual Studio2008as the client development tool, and this tool has the advantages ease of use, security, stability and scalability.At present, the system has been applied in the Agricultural Bank of Yunnan Province branch of the branch, and applied to Kunming airport funeral special channel, Kunhua Hospital VIP customer visit and the Dianchi Lake golf club and other units and departments, effectively improve the VIP customer management effect and quality of service, good results have been achieved.