On Digital Media Technology Promoting The Realization Of Communication Equality

With the emergence of human communication phenomenon, communicationequality exists and has been spreading throughout the entire historical process ofhuman communication. Currently, as the rapid development of digital mediatechnology gradually breaks the barriers of time and space and eliminates the multipledifferences, yet communication inequality is widespread. It is significant in theory andreality for the realization of communication equality on the base of being aware of therelation between digital media technology and communication equality. This thesisexplores the effect of digital media technology and probes deep into the reasons,conditions and ways of promoting communication equality.Digital media technology has far beyond the mere technical form and hascomprehensive and profound impact on the development of society. In the light of theresearch, it finds out that owing to realize communication equality, digital mediatechnology plays two roles in it, one is positive promotion and the other is negativeinhibition. And the former effect is mainly embodied in three aspects: the equality andfreedom of the subjects’ communication promoted by digital media technology, themonopoly-break of the production and distribution of communication content, theenrichment of the species and functions of communication channels; While thenegative inhibition is chiefly reflected in two big sides: the formation of "digital gap"and "network violence" intensified and spawned by digital media technology. As forthe reasons of the promotion of communication equality, it primarily manifests on thetechnical attributes causes including space-time virtuality, multiple openness,interactivity and hypertext unlimitedness, and the process causes involving theinnovation diffusion and social diffusion. The realistic utility of digital mediatechnology’s value function relatively falls behind the update of the content ofcommunication equality under many conditions, which leads to the negative inhibitionof the realization of communication equality. Therefore, it is better for communicationequality promoted by digital media technology on the bases of the two conditions thatare eliminating maximally the backward effect and achieving the mutual conjunctionof the realistic utility and communication content in the same time and space, whichreflect mainly on the increase of digital media technology innovation and the diffusioninfluence, the optimization of resource allocation promoted by media communicationas well as the improvement of the relative communication system and the reinforcement of moral constraint. While from the perspective of communicationresource, there are chiefly three aspects to realize communication equality promotedby digital media technology, which are the development, the allocation and the sharingof communication resource. Promoting the development of communication resource isto be realized by building a traditional communication resource digitization platformand an open digital media resources development platform; promoting the allocation isto be achieved by creating the digital virtual space-time configuration and constructingan integrated system of digitized configuration; while promoting the sharing is to beimplemented by creating digital sharing platform and establishing a digital win-winmodel.