Study On The Development Of Chinese Professional Sports Newspapers Since The Founding Of People’s Republic Of China

As the main media of sports news dissemination,professional sports newspapersplay a decisive role, the role of possession. Since September1,1958, China’s first"sports newspaper" published, Chinese professional sports newspaper after50yearsof development history, there have been difficult for the start-up period, also sufferedduring the cultural revolution of the Holocaust, experienced a period of reform andopening up the development of the recovery, but also spent since the reform ofphysical occupation of the golden period of development, after the situation was thedecline of the2002World Cup in Japan and South Korea, now China’s professionalsports newspaper entered a stage of stable development.Development of this paper from1949to2010Chinese professional sportsnewspaper, the development characteristics and reasons of development, Chineseprofessional sports newspapers are analyzed and studied in detail, and the "Sports","football" and "chess weekly","Southern sports","Yangtze sports newspaper" asevery stages of typical case study.Through reviewing the relevant papers, books and periodicals, a detailedunderstanding of the current situation of Chinese professional sports newspaper, so asto determine the direction of the research in this paper, the school library andShanghai library resources, access to a large number of first-hand information onprofessional sports newspaper, quantity, the development process of Chineseprofessional sports newspaper the geographical distribution and newspaperpublication period details data statistics, finishing.In this paper the topic of "development" of professional sports newspapers inChina since the founding of new China, divided into the initial, recovery,development and decline to a stable gold by four stages of development, through theanalysis of the characteristics and causes of the four stages of the development ofprofessional sports newspapers, the author draws the following conclusions:Professional sports newspapers in the initial stage.At this stage, Chineseprofessional sports newspaper is still in the embryonic period, regardless of thenumber of newspapers, quality, or issuing units, area has great limitations, plus tenyears of the cultural revolution of the Holocaust, the development of sports newspaperis subject to a heavy blow.Professional sports newspapers in recovery stage of development.In this stage,either from the newspaper or the number of founding regional, professional sportsnewspapers have changes in turn the world upside down, it has laid a solid foundationfor the prosperity of the future development of professional sports newspapers.Professional sports newspaper gold development stage.Chinese footballoccupation and the reform of China into the world cup to drive the professional sportsnewspapers into a more prosperous period, this period of professional sportsnewspapers not only considerable quantity, quality is even more to the line ofproducts, a number of rich content, exquisite form of sports newspaper won theaudience favorite. Professional sports newspapers from fading into the stable developmentstage.After the2002World Cup in Japan and South Korea, Chinese professionalsports newspaper into a low ebb period,2005is the Chinese sports newspaper inwinter, but with the convening of the Beijing Olympic Games, Chinese professionalsports newspapers revived and stable development trend.No matter from thenewspaper variety and publishing cycle, basic can meet the domestic needs of readers;but there are still defects uneven regional development, project distribution is notreasonable.