On The Market Promotion Strategy Of Broadcast Media

The broadcasting industry is one of the indispensable mediaaround us have, but because of the changes of the times and thechange of people’s life style, the broadcasting industry hasexperienced a very long time low. In recent years, with the rapidincrease in vehicle ownership, broadcasting industry has beenrejuvenated. But this limitation brings advantages can besustained? In the context of market economy we should if operationand broadcast frequency of our own? This is we need to think about.In this paper, through the analysis of the broadcastingindustry history and current situation, in the backdrop of marketeconomy, marketing and promotion is essential to effective for thebroadcasting industry. This paper emphasizes the analysis of radioaudience’s psychological importance to marketing and promotion ofthe broadcasting industry, through the case of specific marketingactivities and the psychological knowledge on how to carry outmarketing activities right.