The Research Of’3·15’ Evening Party’s Live Television Reports

"3·15the world consumer right day consumer friends of the thematic party"(the referred to as "3·15" evening party) is the longest, the largest influence and most popular rights protection program in the all rights shows now. Since on March15,1991started,"3·15" evening party reveals the numerous shady, fraud and traps, and gradually aroused consumer rights protection consciousness, maintaining the social justice and fair, is the most distinct banner for Chinese consumers’rights. From academic level, studying the enduring "3·15" evening party’s live television report form and getting its essence can promote the development of the party itself, provide reference for other TV workers and economy live programs, right now, the articles in this aspect are quite few. From the social level,"3·15" evening party’s live television report is a warning to these conscienceless businessmen, appropriately catered to consumers strongly activist now, is a mainstay of the whole society good faith construction. Therefore, the research to "3·15" evening party’s live television report has certain novelty and practicality.This paper is on the basis of a large number of data collection and case analysis, starting from the perspective of TV live broadcast, making a multi-level and multi-angle of detailed analysis, and the research mainly finished the following five parts:The first part, the introduction part focuses on the "3·15" the evening party’s live television report’s selecting topic background, the problem put forward, research significance and research status.The second part introduces "3·15" the evening party’s live television report in detail from the macro level, including established concepts and factors (" picky "of audience demand, TV technology, government policy support, television media competition within), and pioneering the party development process is divided into three stages (exploration stage, integrity, mature stage).The third part introduces "3·15" the evening party’s live television report in detail from the vertical level about the hot issues analysis framework, and researches its material characteristics. Selection for eight years from2005to2012, this part makes the party reported issues as sample, carries on the induction, statistics, classification and analysis, then summarizes the eight years "3·15" party’s selecting subject characteristics.The fourth part introduces "3·15" the evening party’s live television report in detail from the horizontal level about its formation. Party mainly divided into four modules, with special report as the core, multi-level audience participation, the government authority to join in, the program do the appetizers. This paper is based on the example analysis to the main link.The fifth part is based on the multi-level research, in view of the "3·15" the evening party’s live television report form. I think again, emphasize the importance of material selection, director here on live radio, the innovation of the interaction between the characteristics of multiple identities and columns in three aspects.