《Tiny Times》Movie Spread Marketing Medium Of Reflection

“Tiny Times”,this flickering ship overcome difficulties in the marketing area fullof rocks, Harvest nearly500million at the box office, Successful non-"LordHelmsman" one person ’s efforts GuoJingming. Macro perspective of Chinese smalland medium-sized cost film is in the period of blowout, the well-known film editorZhou Long believes that China is experiencing filmmaking from "workshop"production to "industrial " production changes, relying on clear genre and audiencecloser to the topic of marketing and other short term grossed won a dominant position.“Tiny Times”is a successful fans movie, from the initial " Tiny Times " becamethe best-selling book,it has already begun commercial profits for the purpose ofspeculation, the launch of the marketing campaign for the film lays a basis in reality.GJM own star power, his height, as well as speculation about the plagiarism incident,family life, personal background, each element after some discussion and carefullyconsider marketing it become highlights on the hot crowd discussion, make moneyselling point. This movies, from the choice of roles to the middle of the shootingscene, the character clothing, action, and fusion of languages, just like akaleidoscope,you can see many overlapping shadows. As the choice ofroles,GuoJingming chose the the most hottest star actress Yang mi, GuoCaijie and soon, on the one hand,these people are well known, on the other hand for the stabilityof the Tiny Times audience, mainly concentrated in the15to22years old youngpeople group, this group of high degree of understanding of these stars, so the choiceof roles is the marketing success of a small detail, directly determines the Tiny Timesviewing the stability of the crowd, so as to create a stable source of income.“Tiny Times”can not be comparable to those of Hollywood blockbusters, not tomention to b a would-be epic, But marketing success achieved success at the boxoffice, through the success of the dissemination of marketing, media reflection,looked from the development of the Tiny Times the change of the world, from themacro development trend in the field of micro change comprehension, look from thetransformation of the current Chinese reform era. This article discusses the following three parts unfold:The first part is mainly to explore the spread of the Tiny Times movie marketingway, through extensive collection and reading relevant information, the film made sohigh box office for analysis. Different sounds from different groups to locate thespread of marketing tool.Encourage small times communication is another importantfactor to the success of the marketing audience positioning accurately.Film audienceis mainly concentrated in the15to22years old of young people, they are in is aboutto enter society, under the atmosphere of the film to give them space to imagine.Thesecond part mainly expounds the communication effect of Tiny Times. Conducted adetailed analysis of discourse from the three branches. The first is a supporter ofcarnival feast, and the second is the spit platform of bad opponents, combine the twoparts, the " small time" movie release as a dividing ridge, analysis explain thedifferent manifestations of supporters and opponents, movie marketingcommunications to illustrate the effect achieved. The third part is to obtain ashort-term high-grossing movies combined with each other through a variety ofmarketing tools, in the short term to get a higher income unexpectedly.The third part is the medium of Tiny Times film reflection. This section discussesfrom three angles, the first one is selling vulgar sell ugly, although they win marketingbut lost the aesthetics before the movie was not a fan is hype, spin and gained goodpublic praise, on the other hand is a slanging match, for weibo platform wars, thescandal is constantly expanding, marketing sell ugly attracted high attention, but inthe aesthetic temperament and interest, the more ugly more people see, we shouldworth the reflection., The second is marketing to make money, entertainment into apastime.In real life, the entertainment tendency is more and more obvious.The thirdpoint is from sustainable marketing small times movies put to flight.A good moviecan obtain sustainable marketing, will certainly is a good public praise, good artisticappeal, just can have the lasting vitality.