Study On Price Management System Of Books

In order to regulate the current price book publishing field which is inchaos and the phenomenon of disorderly competition,make the bookpublishing industry continuing to boom, this paper references somerelevant literatures, using the transaction cost theory and institutionalchange theory, analyzes the changing history of books’s pricemanagement system in China.To the conclusion, the paper points out thatthe changing history of books’s price management system in China isgradual, It is a mandatory change of government rules and regulations.Through the analysis of relevant data, this paper summarizes the mainproblems existing in the books’s price management system in China, thebook price discounts are in chaos, e-book pricing mechanism does not exitnow, The government still needs to improve the formation and industryassociation. In addition, this paper uses the case analysis method,introducing the main developed countries in the world of books and pricingsystem of price management, including the United States, Germany,Britain, Japan and France. At the same time, the author analyzes thepricing system and supervision. By analyzing the main developedcountries in the world book price management system, it is of importantsignificance with the book price administration policy in China.With theanalysis, we know that a certain pricing system is suitable to the country’seconomic system, the development of market and cultural tradition and soon. It is not suitable for using free pricing system now, there should be agradual change. Aiming at solving the problems with the books’s pricingmanagement system, this paper puts forward to the correspondingcountermeasure, that is the application of flexible book fixed pricingsystem, strengthening the construction of the supply chain, andstrengthening the watchdog of the industry.