The Diffusion And Adoption Of Ctrip Pattern Internet Applications Based On The Theory Of Diffusion Of Innovation

The system, which provides services based on the Internet environment can be regarded as Internet application. To modern society, the Internet application spreads with the emergence of the Internet and its universal, therefore, the Internet itself be a brand new application.As the media scholar Manuel Castells said, "Network has created a new social form, and the diffusion of network-style logic has made influence on social operation and its result." " We can call this system as Network Society."Besides getting information, more and more people spend more and more time in the virtual community for entertainment, experience and expression.Ctrip pattern brings a continuable way for internet applications' survival. It provides information for the traditional consumer market online, Internet, therefore, achieves economic stimuli. The way created by Ctrip, a tourism International Ltd, has been copied by other websites.The "8jee", as one of the urban life portals having spread throughout all the major cities following Ctrip, is a typical case. The focus of this research is to analyze how the network social system ,including the five innovative characteristics, influence the diffusion of the Ctrip pattern internet application. The analyze is based on the the theory of innovation diffusion and the data came from both the offline and online. Finally, this study brought out some advices for promoting the diffusion of the Ctrip pattern internet application.