On The Communication Phenomenon Of Network Hot Words

Network hot words are the new communication phenomenon in recent years. Most of them come from the vivid generalization from the negative or abnormal social phenomenon. In the generalization with black humour and allegory, the network hot words show its function of supervision by public opinion and the needs of the public. Meanwhile, the resistant spirit from the grass-roots class to the mainstream society and mainstream culture also hides behind those network hot words.The creation and the communication paths of network hot words are totally different from that of words in traditional communication age. The peculiarity of technology not only means the changes of technology,but also means the changes of the ways of the communication and supervision by public opinion. From the view of the communication phenomenon, the netwok hot words have the the strong realism style and have gone far away from the shallow level of just looking for fun and making up novelty. Bothe Its charactristis of concering for and intervening realities and it's word styles of black humour, allegory and entertainment make network hot words full of deep political,social and cultural connotation. So the communication phenomenon of network hot words are worthy of deep researching.In structure,the paper go with the logic order following:conception defination,resouce,communication path,reason,conclusion. Firstly, the paper makes the defination and classification. Secondly, pick out around 200 network hot words in recent years as the samples and analyze them arocrding to differnet standards, try to find their characteristics on whole and reflect the point the essence. In this part, specally anyalze two apparently analogical groups of the words:policitcal hot words and network hot words to detect the difference inbetween. Meanwhile, analyze the resource, structure, conmmunication path of network hot words. Thirdly, analyze the reason why network hot words come into being, this is the most important part of the paper. The reasons that network hot words are so popular are the following:first of all,network provides the technonolgy prerequisite for public expressions and pubilc supervisions. At the sametime, jounalism system degenerate the social function of new media, the political and cultural system which confines intellectuals weaken their discource power and makes them hardly turn into representative for the public expressions. So this resopsibility is being passed onto the grass-root cyber citizen. Under the dual influence of real social background and blockage of the public expression channels, network hot words come into beings. Last, draw the conclusions on the the communication phenomenon of network hot words.Through the paper, come the conclusions as foolowing:1) under Chinese characteristic mangment and control of culture and journalism, it is inevitable that the network hot words with strong black humour and allegory come into being,2) the network hot words come from supervision and expression by grass-root cyber citizen,meawhile it is a kind of grass-root culture. It shows wakefulness of and fight over the discource power of the expression. And it also converges the field of public opionions.3) the network hot words are the circumlocutory pubilc expression on the real socail problems. In another word, it is a inderect complaint and resistance to the mainstream politics. It is the sub-culture of typical resistant style.4) although network hot words show the complaint and resistance to the real society and participation consciousness from the pubilc, its entertaining expreesion style is not proper for expressing the serious social problems. Besides it,the short phraze is so limited for public expressions. In all, when we are willing to accepet the the communication phenomenon of network hot words, we could not account for too much from network hot words,which is beyond its function too far.