The Study On New Media Cooperation’s IPO In China

In recent years, along with the gradual advance of the combination of three networks and the rapid development digital and network technology, Chinese new media industry gets unprecedented technical support. Moreover, along of the improvement of people’s living standards, their demand for spiritual culture is expending. This gives our new media industry broad space for development.Facing the historical opportunity for developing, the future of Chinese new media industry is glorious. At the same time, the Competition among the media companies is very intense. So, the major issue which the new media industry is facing is how to stand firm, to use the historical opportunity and realize their dream for developing. In the wave of our country’s market economy, the chronic developing of some industry comes from the support of strong capital. To Chinese new media industry, the capital can be regarded as wings from which the new media industry can get help. It can be expected, that Chinese new media industry plays an important role in the capital market and absorbs abundant funds in the future.This scholarship thesis will focus on the present situation and the investment value of Chinese new media industry, and the environment for IPO, and how to go well when our new media achieves the IPO, on this basis, this scholarship thesis will analyze focus on the case that Phoenix new media achieved the IPO successfully in the New York Stock Exchange. In this part, the way of Phoenix new media will be studied, meanwhile, the professional work and profit model will be acquainted seriously. Then the author will study how Phoenix new media achieved the IPO, and its financial performance after IPO. Finally, the author will summarize experience from the case.This scholarship thesis contains six chapters. Chapter one will introduce the background and sense of the research, and the methods which this thesis uses. Chapter two will enumerate the theory which will provide good thinking. Chapter three will analyze the feature and the investment value of the new media. Chapter four is the focal point of this thesis. It will focus on the environment for IPO, meanwhile, in this part, the market and the necessity for IPO will be involved. Chapter five will focus on the case that Phoenix new media achieved the IPO. Then, the last chapter-Chapter six is a summary of this scholarship thesis. It will contain some good views from the case which are meaningful.On the basis of investigating the characteristics of China’s new media industry, the expected contribution of this paper is the research to China’s new media venture IPO financing basing on the Phoenix New Media. It has practical significance for the future development of Phoenix New Media, and it can be able to fill the gap of study for new media companies’ IPO, and provide useful ideas for using the new capital market, becoming a public company.