The Mobile Media Stakeholders Game Research

In recent years, the mobile phone to breakthrough the limitation ofcommunication tools, more and more become people daily life indispensable mobilemultimedia tools. Mobile phone media with strong vitality, in the fierce mediacompetition, has become a include mobile operators, content providers, serviceproviders and terminal suppliers of each benefit main body, scrambling to grab objects.Such of the forces of the mobile phone media interest subjects must compare theevolution of the competition, interests and ability. This article obtains from thetechnical environment, discusses the cause of mobile phone game media interestsubjects, analyzed the mobile phone media game environment as well as the principlesof game interests subject, constructing a dynamic game model of the mobile phonemedia interest main body, through the model analysis of the problems existing in themobile phone media interest subjects Chinese game, and puts forward thecorresponding optimization measures on these questions.This paper argues that game pattern for phase2g mobile phone media interestsubjects: domestic network equipment maker with mid-range strategies seek to\"outside\" breakthrough, three carriers restructuring of nirvana, mobile terminal\"their\" foreign manufacturers, CP, SP chaos in bud; Stage of3g mobile phone gamepattern for the media interest subjects: domestic network equipment maker pursuitsweeping victories, three carriers force balanced development of new forces,intelligent mobile phone as a mobile terminal development momentum, theconcurrence of the CP and the SP, value-added service to support the mobile contentindustry. Mobile media interest subjects of relation present different forms in differentstage, stage of2g mobile phone media interest main body build of the game is basedon industry chain, the game of interests subject at the stage of3g mobile phone mediais largely based on the construction of business model. From2g of imperfectcompetition market to3g phase tends to perfect competition market, the game processbetween the handset media interest subjects can be summarized into three steps,namely macroscopic relationship set up, professional refinement of division of laborand consolidation seepage, profits from the media game rule, combining themultimedia as one of the\"fifth media\" need to strengthen the cooperative gamebetween stakeholders. Mobile phone media to obtain long-term development, on theone hand, need operators dedicated to technology promotion and innovation ability, on the other hand also need to create a professional editor CP/SP team, building asustained and effective profit model, at the same time also need mobile terminalmanufacturers to consolidate basic hardware configuration, and also need to clarifyfrom policy of mobile phone media content industry regulatory authority, etc.