Research On The TV Environmental Part Of The Concept Of Low-carbon Life Spread In China

This article focused on the concept of low-carbon life, focus on the spread of theidea of part of the television environmental analysis. In this paper, on the part of thestatus quo of China’s major television environmental statistics, select TVenvironmentally representative part "animal world","green space","green home","every day low-carbon" as a case, taking10from2002to2011years of622samplesfor the study, and dissemination of the contents of the statistics of1143the concept oflow-carbon life, and found that its spread has structured and comprehensiveclassification analysis. The structural main propagation mode of one-way traffic, theperformance of the object concept repeatability and performance connotations vague.Variability comprehensive mainly the arbitrariness in part and part way. Meanwhile,relying on the theory of cultural acculturation process of the TV low carbon livingideas spread-depth study of the theory that the spread of low-carbon life concept is azigzag back and forth, step-by-step development process that requires experiencedinformation processing, attitude change, behavioral change three specific process. Thespread of the concept of low-carbon life TV environmentally part in the promotion ofthe audience concept formation, to achieve the development of the economic cycle,and to shaping social harmony and cultural aspects have a huge effect. Firstly, to sortout the course of the spread of the concept of low-carbon life that experienced thefragmentation of the concept and the spontaneous spread of to sprout in philosophyand consciousness dissemination, the four stages of the development philosophy anduniversalization of the spread and maturit y concept and consciousness disseminationthe overall classification and summary to draw TV environmentally part in thedissemination of the concept of low-carbon life has special value conclusion, theanalysis of the major influencing factors affect the spread of the concept of low-carbonlife, and the dissemination of ideas in the form of low-carbon life including politicaland economic environment, social environment for consumption, mediacommunication environment and theoretical research environment.In the course of the study found that television environmental part widespreadamount of information scarcity, serious homogeneity, broadcast period marginalized,information interactive, this article contact selected samples, combined with the spreadof television environmental part before the content, process and effect a correspondingimprovement strategy, which is to ensure the dissemination of channels, enhancecommunicators theoretical attainments, exploration and innovation dissemination ofart, to build a low-carbon part brand, enhance public awareness of environmental protection, to inspire the environmental transmission of media. This paper argues thatthe spread of television environmental protection part of low-carbon life concept toexplore the mode of transmission of life, fashion, and by increasing the content ofon-site interviews, to strengthen the interaction with the audience, the perfect partplate set, increase the various elements of the trend to achieve a life of fashion and thespread...