The Construction Of Medias On Environmental Issues

As a documentary named Under the Sky being wildly spread on the Internet, it soon became a heat topic over the Internet and made men reconsider the harsh environment problems and pulled them into public view again. The environment issues as an inevitable and special problem caused by the relationship of men and nature has been exist over a long course, therefore, environmental protection is no longer a new concept for people any more. However, this has been changed from proposal to public discussion thanks to the mass media and the formation of the discussion which not only has something to do with the environment problem itself, but also related to media's construction for it.This paper is based on media construction theories and will has a thorough analysis on environmental issues which constructed by web medias. The media construction issues on environmental protections will take low-carbon life topics as examples and will use People's Net, Sina Net and Environmental Protection NGO official Net as specific research objects. Firstly, this paper will analysis these three websites by their reporting forms and contents. Then, sorting out 273 articles on low-carbon topics during the year of 2014 from these three websites and will make a comprehensive analysis on the questions of how these three websites constructing issues of low-carbon life by a precise look at the reporting time, genre, stand point,resources and topics. Finally, this paper will make a comparison of these three websites on a specific special coverage called ”Earth Hour” which focuses on low-carbon activities.The study found that web medias mainly use positive standpoints, when constructing issues, to propaganda audience the concept of environmental protection by using the form of combing liter, pictures and videos comprehensively. Meanwhile, they interact with audiences with the help of Weibo, Wechat and other social networking platforms. However, the problems are the reporting forms are simple, they always lack of deepen report, lack of special topics planning and experts and scholars authoritative positions. Web medias can make progress together on all these issues. This paper proposes to enrich the contend of all news, to integrate media resources and to pay attention to suggestions from ”opinion leaders”. Hoping to be able to help the medias on the spread of issues on environmental protection in the future.