Battle For Public Opinion Research News Under The New Military Revolution Background

The news public opinion plays a mobilization of the people, unite the people, inspire, disintegrating the enemy troops in the war; but also forestalls opponent by a show of strength, an important role for the domestic and international initiative. However, in a long time, the news public opinion warfare is war accessories, or has always been in the position for engagement, because only a supporting role, the nature of the war affect co.. Even the news media, because of limitations, hysteresis, passivity, which was a just war, human has evolved into a lack of legitimacy, rationality, legitimacy of the adverse outcomes."Military forces did not move, the first opinion", is an important means of many national military command. But the first shot since the1991Gulf War since the new military revolution, a fundamental change in the situation. In the field of information technology as the core of the revolution in military affairs, changed the military form deep, profound changes of this mainly displays in:the weapon equipment informatization, establish "information to win" on the battle of ideas, and comprehensive through war form of electronic warfare, modern war more and more towards not directly the flesh, but by destroying and fight against each other and spiritual, mental, emotional, will, to achieve a "no war" the direction of development. The news public opinion warfare is the implementation of best choice of deploy of this one strategy. Win the battlefield information system control has become the premise and the foundation to win the initiative in the battlefield. Whether in war or in peace, in the "information to win" news public opinion warfare under the guidance of the theory has become a national military command of competition for the new heights. Public opinion war is no longer the war supporting role, its itself is the important part of war. Not only with the whole process of the war, and before in the ground, sea, air combat, they have been started. The close coordination with the military war, has become an important means to effectively combat other devastating. In the creation of military information, news and debate with more advanced media platform, intuitive, spread rapidly, the characteristics of wide coverage, can inspire, collapse of the enemy "morale", even can influence military and the people of the war itself identity, nature will become soft vanquish the enemy’s strength "". The news public opinion against it has become a very effective way of all war and strategic defense, the combat effectiveness of the play in the modern war is being paid more and more attention. Therefore, in the present international environment is extremely complex, local wars may occur at any time of the form, has not to be ignored in the realistic and strategic significance of the news public opinion warfare.The news public opinion warfare in the new military revolution which is a special strategy background, the military field of the world war forms the profound changes in the elaboration of the new military revolution, aims to reveal the news public opinion warfare in the new role and new status information era show, as a relatively independent in the modern war, combined with the political, diplomatic, military, and play a unique style of combat role in the national strategy on the horizon. Through the analysis on the example of Iraqi war, comprehensive and systematic study of the implementation method of the news public opinion warfare, including the war created public opinion, public opinion, confuse, shock, impact and emotion and cognition, in order to make the battlefield spread the news information and opinion to have profit, and even take control of force against means "system in wartime news right". Through the analysis of the news public opinion warfare strategy and tactics, and summarizes the new characteristics of presenting the information war in the context of new military changes in the war in Iraq, as in the United States on news of strict control, not on the media close, ban is disadvantageous to their voices, the battlefield news show "asymmetry of leaning to one side". At the same time, also for the unique advantage of mass media television, radio, newspapers, Internet has in the news public opinion warfare are discussed deeply. From the analysis of the background of the new military revolution news public opinion warfare, the author puts forward the information times news public opinion warfare to our enlightenment and the solutions. And on this basis, the news public opinion warfare in the continuous development of new military revolution showed the strategic position of "state"; implementation of the "diversification"; communication goals "precision"; coverage "three-dimensional"; development trend of reported strength "professional". Therefore, this paper reviews the recent10years in several local wars, particularly in the Iraq war, path, Western media strategy using the way and method to the United States as the representative of the. And from the practice, discussion is made on the comprehensive summary and deep in the tide of new military changes in the world under the impact of the news public opinion warfare shown new features, new process, new features, new position, new ideas and new path.