| After the Third Plenary Session of China’s rapid economic development, accompanied by the rapid improvement of the people’s material living standards. National has not simply meet on satiate the most basic physiological needs. Fitness, as the pursuit of a healthy life forms appear in people’s lives, whether athletic or aesthetic, or need for health, fitness journals also be accompanied by a wave of reform after1978emerged. Bodybuilding journals appear undone in the background of the times, but also conform to the needs of the development of the times.China’s bodybuilding journals is not the missing link in the journal system, but with similar publications from the content to the publication of the issue of economic efficiency levels there is not a small gap. Improve the quality of the bodybuilding periodicals in China, in Chinese Journal of practical significance. This article by analyzing the bodybuilding periodicals history of China, the current situation and forecast of its development direction. Is a prerequisite to resolve this issue.The selected study text of this article is founded the earliest, most authoritative, but also the fitness circles readers the basis of the best magazines-"health and beauty" in China today, in the hope that the course of its development, the readers locate, content editor, physical symbol combing the history of alienation, marketing positioning, lifestyle impact, summed up China’s the bodybuilding periodicals development experience, sum up experience, and to make recommendations for their problems. The thesis is divided into six chapters to start on:The first chapter. Introduce the object of this paper to study the reason, research significance, gathering and combing through the early literature found unprecedented specialized Bodybuilding journal papers, thus giving the example of the "health and beauty" of bodybuilding journal study.Chapter II combing "health and beauty" course of development in the past three decades, the analysis of the process of its development under the impact of the new economic system. Journal style changes in response to changes in the market’s self-improvement, the middle class became the core consumer groups, as well as photographic journals in driving habits, healthy lifestyle, exercise, fitness mutual learning, continuous improvement of fitness equipment and technology history. Chapter the main part of the paper:the editorial policy on the subject of "health and beauty" of the past three decades, audience targeting and content changes. The former is mainly constructed from the audience category level divided audience’s age, occupation, income level, to purchase a flat, gender analyzes, and to see the journal and other bodybuilding journals different lateral contrast. The latter mainly on the content part of the set changes in the past three decades, from the knowledge level, the level of theoretical and artistic level as well as historical aspects, its part in chronological divided into three time periods. By analyzing the content part of the changes, summarized in three decades to explore its characteristics. Throughout the analysis process through the origin software for data analysis, chart support.Chapter IV of the era of "health and beauty" influence the Communication level analysis, analysis of various age characterization of the physical symbol characteristics, to clarify how the magazine affect people’s way of life and social activities. The fifth chapter of the health and beauty market analysis, ad targeting, advertising brands choose to start from the issue of the form of and origin software mapping analysis. Provide data to support.Chapter VI "health and beauty" to predict the trends of bodybuilding journals from its course of development, non-contact digital publishing its industrialization, more complete industry chain, pointed out that the journals toward the direction of the Group, instigated more social activities such periodicals brand became synonymous with a cultural. |
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