| Whether in ancient times to spread mainly of mouth, or in newspapers, radio, television flourished in the19th century, the era of mass communication, the rumors associated with the growth and development of human beings, and human history of the same age. there aspects of human life. The French scholars Let·Noel·cap ferret it is the world’s oldest media. The rise of the Internet, is tantamount to the rumors spread plug in a pair of invisible wings. Flexibly disordered propagation characteristics of the use of the Internet, more quickly rumors widely spread in the online world and social reality, a greater impact."7·23motor car accident" occurred after rumors of the emergence of large-scale and can be spread. Combined with the emergency and the Internet, which has become in recent years in the regular routine of rumor, and to study why in emergencies have survival soil,"7·23motor car accident in rumors as the representative to study them.In this paper, based on the theory of sociology, psychology, communication, group interaction and psychological motivation from three angles starting from the social environment."7·23motor car accident more representative of Ikunori rumors The generation and propagation of dynamic analysis, and on this basis on how the government should respond to rumors spread recommendations. These rumors spread widely, without exception, reflect the awareness of the people of the entire event. First, the impact of this awareness and dissemination of rumors can not be separated from environmental factors. By the double impact of the external environment crisis and environmental awareness, the combined effect of the internal and external environment, resulting in the generation and dissemination of rumors. The former is a direct stimulus, which is subtle indirect factors.Secondly, the generation and dissemination of rumors can not be separated from the group and individual interaction. Groups of various characteristics of a gate open for the spread of rumors, so quickly and widely spread. Individual psychological forces in times of crisis to create a special kind of public opinion to explain the internal environment to individual psychological stress and tension. The generation and propagation of rumors external environment, and the joint action of the product of the process of group interaction and personal inner activities.This will be divided into four parts. The basic meaning of the first part to clarify the theoretical basis of the rumors, mainly to clarify the rumors and characteristics, as well as the concept of the Internet rumors and propagation characteristics. Part II presents the social cognitive theory of Lewin. the main analysis of the theories about the psychological dynamic field important formula B=f (P·E). as well as a brief introduction "7·23motor car accident" and its derivatives rumors. Third part mainly Lewin’s social cognitive theory to analyze rumor generation and dissemination of objective and subjective factors, namely from our environment factors, and individuals in the same environment, group interaction psychological changes of these two The major aspects to be analyzed. Expand Countermeasures on Improving rumors cope fourth part focuses on the government level and Internet operators should perform their own functions. there is the concept of timely transition to divert rumors. |
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