Research On Internet Rumors Spread Of The Interests Of The Chain

Nowadays, as the social networking industry develops at such a rapid speed, a large number of new social problems have come into being with the growing of this newly-emerging industry. Internet rumors profit chain is a newly-arising phenomenon in recent years. This profit chain involves the interests of millions of Internet users, it has a great impact on the network order and repeatedly tramples on the moral bottom line of our society, thus the hazard it does on the society cannot be ignored. Therefore, to analyze the formation process and causes as well as the hazard of the Internet rumors profit chain is of great practical significance. It can help us better understand the issue and make rational coping strategies.From the research works about rumors problems at home and abroad, we can see that studies have been very rich in this aspect. Most scholars have done plenty of studies on its causes, communicating rules, patterns and process as well as coping strategies. There are researches of different levels from the fields of communication, psychology, sociology, but few studies are from economics, this paper focuses on the network rumors analyzed by problems in the commercial direction of the interest generated as the purpose, hoping to enrich researches in this area.Pointing at the serious social problems brought by the Internet rumors profit chain, this paper analyze a large number of cases designed by stakeholders of the Internet rumors. In the analysis of its formation process, we can acquire three stages of the Internet rumors profit chain. Network Pushing Hands and planners of this operation is very familiar with the profit chain, in order to become famous, they have exhausted all means at all costs to start hypes, rumors, and create a lot of cases which have caused national discussion, such as rumors of Lei Feng, slanders for Heidi Zhang, etc, and some even publish news such as "young models show off their wealth" and other vulgar topics to draw the public attention, in total disregard of social ethics. Becoming famous, their business begin to rise. They provide a variety of marketing programs to earn interest speculation and help people delete posts, illegally require for IP addresses, or gather negative information about business of manufacturing enterprises for extortion and blackmail. When the business develops to a certain extent, they begin to appear as regular network companies in the community, under the banner of the name of network marketing companies for business of public relations, deletion of posts and other services, but also together with civil society opinion leaders "Big V" to join, so joining the navy makes this team become increasingly large and attract more portals to cooperate, thus forming a harmful social network rumors profit chain.Based on the analysis of the reasons for the formation of Internet rumors interests chain are analyzed from six aspects, the author thinks that the market demand large breed Internet rumors black interests is the root cause of the chain of interests. Source in black interests on this important issue, this paper from individual customers and corporate customers to discuss the two direction, after a detailed analysis it is concluded that enterprise customers\"contribution\" for the interests of the black is considerable, and puts forward the enterprise fund chain of interests of purpose and direction.The author in this paper, in the interests of Internet rumors chain causes after careful analysis, from the government as the, perfect law, the media self-discipline, citizen quality aspects puts forward some Suggestions of curb Internet rumors interests chain. Rumors in a wise man and more check in system. In addition to the citizens themselves to enhance their sense of responsibility, to resist online rumors, the construction of the system are interests chain also plays an important role. The government information publicity system, early warning and prevention system, the network media supervision system, the relevant legal system, the Internet real-name authentication system etc are all we need to improve and perfect.