| City life and service weekly (magazine) and comprehensive newspaper, issued a strongregional, More representative of the newspaper, Beijing’s《Life Style》, Shanghai’s 《ShanghaiTimes》《Shanghai Weekly》《Life Weekly》, Tianjin’s 《holiday100》, Guangzhou’s 《ModernWeekly》, Chongqing’s 《newoo》 etc. They provide readers with the consumption of leisureand entertainment information, take the competitive differentiation and other print media.While in Baoding,it is taking 《Lianchi Weekly》 as a typical representative of.Founded in2001,《Lianchi Weekly》 is the Baoding daily journal, the first fashionmagazine in Hebei province, as a unique media brand in Baoding, has been the majority ofreaders.She had to narrow the positioning, content of life, style fashion, issuance of diversity,flexibility, advertising information rich features, to explore a road to success for themedium-sized city life management service weekly.An important category as life servicereports, catering service is each big city life and service weekly (magazine) important content,《Lianchi Weekly》 will Food since its founding has been reported as characteristic columns.This reflects Food reports need to be popular with readers and market. At the same time in themultimedia environment, life service information sources is increasing, traditional print mediaFood reported advantages of impact. On the other hand, Food report itself has some problemsworth discussion.This paper consists of five parts. The first chapter is the introduction, introduces theresearch background, research status, research object, research and innovation. The secondchapter is an overview of《Lianchi Weekly》 Food report.The third chapter on Food reportedby sampling analysis, the general characteristics of. Analyzed by way of questionnaire surveyon the audience Food reported in Chapter third, the correlation analysis of audiencecharacteristics and content. The fifth chapter analyzes problems of 《Lianchi Weekly》 Foodreported. The sixth chapter proposed the improvement method. |
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