Research On Channel Management Of Falsifying Goods Prevention Based On RFID

With the rapid development of market economy since the reform and opening up,consumer demands become more diversified. Companies have to make their owndevelopment and growth by meeting the various needs of consumers, which requirescompanies from their own products, services and marketing methods and otheraspects. The thesis focuses on one means of marketing channel management-Falsifying Goods, which is also known as Trans-regional Sales. It is a cross-regionalsale in sales channel management in practices. For a long time, Falsifying Goods hasbeen a problem which plagued the development of enterprises. About what makes ithappen, advantages and disadvantages, and how to prevent Falsifying Goods inmarketing channel management, has been going on for many years at home andabroad. However, research on channel management of Falsifying Goods preventionbased on RFID gradually comes into people’s sight only in the past few years with therise of the concept of Internet of Things. It can be said still in its infancy at home andabroad.RFID-Radio Frequency Identification Technology, which was originated inWorld War II, had been used in the military field till the last century eighties andnineties because of the high cost. Due to advances in technology, chips and electronictechnology reached its maturity, and then Europe began to apply the technology tocivilian areas. Since the beginning of the twenty-first century, RFID has been appliedto a large number of anti-counterfeiting, Access Control, automation of production,charging, identification, product tracking, etc.The thesis will contrast RFID technology with traditional technologies such asbar codes, two-dimensional code, which can reflect the advanced nature of the RFID.For example, numbers of the traditional tags are easy to be read, modified andimitated, but each RFID tag has a globally unique ID number, which can not bemodified and counterfeited. Very limited amount of information contained inconventional techniques, but storage of RFID tag can be10Kbit and even greater, inwhich information of manufacturers and other data could be written. Once the labelsurface of traditional techniques is defaced, it can not be read, while RFID tagscompletely overcome this shortcoming. The traditional label can only be read one by one, but many RFID tags can be read one time, and the number of reading could reachup to100or more in1second, which greatly increasing the work efficiency.Falsifying Goods prevention based on RFID needs a complete system to support,including RFID chips, readers, application software, network, database, etc. Thewhole system is more biased in favor of the scientific and technological means, so therequirements of the operator will be relatively high. Moreover, costs will increase toenterprises, while the results will be more significant of course.