| From the end of the last century to the beginning of this century, broadcasting and TVnews was well-know at that time based on the cities. In recent years, broadcasting and TVnews is not that popular with the fast development of new media.An important reason is thatbroadcasting and TV news did not adjust itself in time for the environment and time;on theother hand, broadcasting and TV news did not vary in time.In this paper, it focus on how broadcasting and TV news position and vary in newmedia’s development, with processing and analyzing the literature data, based on the situationof Tangshan broadcasting and TV news today. First, from the difficulties that Tangshanbroadcasting and TV news met, some suggestion or solution will be proposed, the content ofnews can change from audio guide into life guide. Then, refer to the basic operation law ofTangshan broadcasting and TV news, a few transformation strategies which can helpbroadcasting and TV news to go out of predicament. The first solution is facing the fact,extending the original policy and maintaining the original market. The second solution istreating capital as the core, diversifying operations, supporting the newspaper. The thirdsolution is treating contents as the core, expanding the brand, all media distribution. Thispaper summary the past experiences in the development of national broadcasting and TVnews, treating the experiences of other news (not broadcasting and TV news) as a reference,and find a few solutions. All the solutions are practical and can be the guide for this edgemedia. |
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