The Research Of The Visual Format Of Apple Website

With the progress and development of the science and technology, the internetenters people’s life and the ties between the internet and people become ever closer.Everyday people browse a variety of webs to meet the individual needs such asquerying information, online-learning, job application, shopping, entertainment etc.Internet has become an indispensable part of our daily life. The hypertext makeuplanguage(HTML) conducts as the international language between the communication ofclients and servers. The communication is realized by the carrier of hypertext transferprotocol(HTTP).The client of the system is directly user-oriented. The users only seethe different webpages no matter how complicated programmes are there behind theinternet. Therefore, an excellent webpage should be designed with a simple, elegant andfriendly interface depending on the customer’s requirement in order to better serve theusers.The design of the Apple Website with simple and elegant webpages demonstrate thepoints mentioned above excellently. It is a website incorporating a variety of functionsand forms. Besides, the designer attach great importance to the customer’s experienceand availability. The design of the Apple Corporation are usually able to lead the waveover a period of time and are rated as distinguished ones in the field of design. Besides,they influence the development in design industry to a certain extent. The fashionableconsumer products and online sites have won the unanimous of the customers due totheir simple styles and favorable forms of human-computer interaction.Neither the accumulation of various kinds of pictures and characters nor the simpleapplication of ready-made templates can be adapted to the design of webpages. Theoperation and application of the website design software play a critical role in thewebsite establishment. This is not enough for the design of the webpage. To designvisual impact of the webpage from the aesthetic view can make the webpage gorgeousand gives deep impression to the users. Meanwhile, it is necessary to start with the Interaction Design for humanized and accessible websites which make it moreconvenient for the users to absorb information and browse the websites.A convenient and friendly webpage of interaction design is simple for operationand enbles the users to find the needed information speedly and intuitively which closethe distance between the real human and virtual network.A beautiful webpage interfacecan bring comfort visual and psychological enjoyment for the users.This paper is divided into the following three parts:The first part is mainly about the introduction which introduces thebackground,origin of the project,the contents,methods and significance of theresearch,the domestic and overseas liberation,the general situation of the AppleCorporation and Apple Website.The contents of the second part involves the research of the Interaction Design ofthe Apple Website.We explore the process of the experience of the users applying AppleWebsite from the Interaction Design angle.Additionally,we investigate the methods thatare able to provide the users with better services.Besides,we analyze the application ofthe law of Interaction Design in the design of the webpages.The third part refers to the study of the visual forms of the Apple Website such asthe systemic properties of the Apple Website; the analysis of the visual elements of theApple Website including the layout, characters, colors, graphs and images etc.