| Social indifference phenomenon is an objective social phenomenon, thisphenomenon is universal, especially, during the period of social transformation whenthe social contradictions and the aggregate of all kinds of pressure, the existence ofsocial indifference phenomenon not surprising. But television as one of today’s mostpopular social media, on the social phenomenon of indifference in discriminant,criticism and guide people away from social indifference, that is its socialresponsibility.China’s TV media is the mouthpiece of the party and government, TV news withthe fastest speed will provide the latest information to the general audience, image,vivid, reports the latest dynamic at home and abroad, become the most importantaudiences for various information channels. At the same time, the television news ofunhealthy phenomenon existing in the society, including social indifferencephenomenon to report and evaluation, is also one of its political responsibility, thephenomenon of social indifference to the society to judge to inspire the morale of allpeople, play the right public opinion guide. Especially in the period of socialtransformation, in the construction of a harmonious socialist society today, we needmore participation in various social indifference phenomenon of TV news andjudgment, and for building a socialist harmonious society play their part. Throughtelevision news reports in recent years, we see the TV media in news reports in theattention to social indifference phenomenon, but also see the shortcomings of itsexistence.The advantage of television news reports of social indifference phenomenon andcharacteristic mainly reflects in six aspects: the attention to hot issues and timelinessprotruding, the implementation of the "three close to" principle, the combination ofsound painting, flexible use of sound, continuous layers of in-depth reports; TV newsreports of this kind of phenomenon also exists: planning induced on the topic toomuch on ignore social vulnerable groups, language, content, excessive exaggeratedrendering, details on the lack of humanistic care, subject on excessive pay attention tonegative news, The reasons there are four aspects: agenda setting misconduct,inaccurate positioning, one-sided pursuit of audience eyeball effect, lack ofhumanistic spirit; Finally proposed to improve the TV news reports of socialindifference phenomenon means and measures: the story background, use news form diversification, agenda is set up correctly, implement the humanistic spirit, thesupervision by public opinion of "degree", strengthen the consciousness of media’ssocial responsibility.TV news is shouldering the bear the social responsibility ofpublic opinion and culture, social indifference phenomenon of TV news wasimproved, TV media credibility is not only beneficial to setting up, more conducive toimprove people’s awareness of the harmfulness of social indifference phenomenon,create a harmonious social environment of mutual aid, promote coordinateddevelopment of socialist material civilization and spiritual civilization. |
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