The Study Of Health Communication TV Programs In China

21century has been named as “healthy century”, while health has become thecommon topic for all the people. Health communication is a kind of public healthactivity in essence, which plays a unique role in building harmonious society andmaintaining stability.With health communication as background and health programs as study object,this article combines health communication theory with practice. Through thetwo-way study of theory and individual case, the author means to guide practice withtheory, providing reference for health program under the background of healthcommunication.First, this article introduces the beginning, development and theoreticalachievements of health communication in America and China, and defines theconcepts of communication, health communication and public health communication,which lays the theoretical foundation. Then the article discusses the developingsituation and characteristics of TV programs about health communication at home andabroad, and analyzes the background and reasons of health communication TVprograms in China from the perspectives of audiences, culture, system and society.At present, there are some problems existing in those health programs in China,such as big in number while low in quality, serious homogenization, lacking oftheoretical guidance and fake health communication. All these problems have broughtgreat pollution for TV environment. Therefore, this article chooses an excellent healthprogram-BJTV’s Yangshengtang as study object, and conducts qualitative andquantitative analysis for its program features: the content is broad and authoritative,the communication method is humanistic, the communication strategy is various. Inthis way, the article concludes several common patterns to promote the developmentof health communication TV programs in China: for content, combining physicalhealth and mental health; for communication method, minding multipartite discoursepower; for communication strategy, emphasizing humanistic manner; for presenterchoosing, focusing on the profession. With all these advises, this article means toimprove the development of health programs in China, rising the health level of thewhole society.