Research On The Credibility Of Party Newspaper In The Range Of The Marxist View Of Journalism

Man who is not trustworthy can’t exist, so is the newspaper. Credibility is not onlythe soul of the newspaper, but also the survival of the first elements of newspaper. Fromthe view of historical point, and the Chinese Communist Party grow up with the partynewspaper, it has good tradition of credibility, which is mainly derived from theCommunist Party’s authority and advantage of the information source, and the correctbehavior,which are three aspects. But the credibility is not only inherent, but also is notimmutable and frozen. It has advantage does not mean that now still has an advantage,now has the advantage is not mean have the advantage for ever. In construction of ourparty ’s credibility in the process, we must take the essence and discard the dross, seizethe credibility of the source of the advantage, in the new situation and new era toestablish and consolidate the long-term newspaper credibility,which is not easy eventhough.In maintain the foundation of advantage of the credibility of development, therequirement must adhere to Marx’s conception of news of the basic requirements: to putsocial benefit in the first place, adhere to the principle of party spirit and the mass line,adhere to the correct direction of public opinion, while adhering to the news propaganda’ three to ’ people-oriented, seek truth from facts. The credibility of the problems notonly that Marx ’s view of journalism obsolete, instead it just shows the party ’scredibility in the process of constructing of Marx s concept of journalism isprogressively desalt, not as in the past to Marx’s conception of news, to maintain andcarry forward the fine tradition of not only is the problem.Domestic and foreign scholars’ research has matured for the credibility of themedia, because the party newspaper in China ’s special status and importance of theconstruction of credibility, the environment is different from the ordinary mediacredibility, and the credibility research of the domestic is still in the initial stage, it isnecessary to put the credibility of the building into a macroscopic framework, anddeveloping Marx ’s view of journalism as newspaper credibility provide a ready-madeframework and path. Marx Marxism news view is the Chinese Communist Party workexperience in the news propaganda, the construction of the credibility of Partynewspapers undoubtedly has important guiding role. In the new stage it requires theparty newspaper should be in big, adhere to scientific outlook on development ofpeople-oriented, carefully according to the " three close to " the guiding ideology toguide the establishment of a good public opinion environment, make the party in thenew situation to maintain the public letter force, to better serve construction of theharmonious society.This paper aims to study the present situation, analyzes its advantages anddisadvantages in the construction of the credibility, how to use Marx’s view of Journalism to develop and improve the credibility of the party newspaper,and putforward opinions and suggestions. The party newspaper only persist in reform andinnovation, to the fierce media competition, take the party and the people’sresponsibility well; can be effective in leading the social trends of thought, sufficientsensible thing, eliminate doubt and confusion, the mutual recognition function. In thedevelopment of the new situation and new expectations from the masses, to furtherenhance the credibility of party newspaper party requirements, requirement partyworkers to vigorously carry forward the fine tradition of the party, conscientiouslyfulfill their social responsibilities, strictly abide by the occupation morals, socialbenefits to preferentially oriented, and strive to party newspaper conduct propaganda of" three close to", strengthen the party ’s capability of public opinion guidance,constantly enhance the party ’s credibility, to build Chinese characteristic socialismharmonious society.