Research On Image Narration In TV News Report

Idea of writing this article follows the conventional paper, in accordance with the questions--Analysis of the problem--the order to solve the problem existed in the image narrative report of our country in TV news, and inspired in Narratology, Semiotics, Structuralism, three kinds of theory, the current television news programs are analyzed and compared, find out the problem, and gives three feasible solution.In the first part of the article, through the analysis of a problem of TV news, puts forward the whole image of TV news narrative neglected and ignored, and the news production mode for the negative effects brought by the TV, so as to put forward their own point of view, TV news is needed to complete the narrative image. View was established, starting from two angles of internal habit and external market, analysis of the current image can not complete the mission of narrative reason. From the subjective aspect of creator, has long been ingrained text thinking limits the idea transformation, so that it can not realize image take information, complete narrative is the huge superiority; secondly, from the objective aspect, video production than text production investment cost to be high, the production cycle is longer, which makes the in the competition in the current news media can not but consider the input and output of economic value, follow the laws of the market with the smallest investment gain values of maximum profit returns only the strictly, money and market in the process of creation follow sb.’s lead, results are sustained and expand the vicious spiral.Starting with the actual problems in TV news image narration, the author analyzes the elements of the image, in order to study the clear and convenient, classify and summarize the information elements of image language, according to the mainstream view, divides it into the picture language, voice, language and other languages. After the definition of it, this paper discusses the superiority of image narration, relative to the text, images, dynamic visual and symbolic of great narrative potential, at the same time, whether it is from the perspective of cognitive perspective of audience and media technology development, the image of the emergence and development of express great sure.In the part of the solution in this paper, the author use the theory with practical ways, depending on the basic image language, according to the picture language, language voice and other three languages in different manifestations of image narration, narrative method of image were discussed in three ways, the one with the lens "through" level the overall structure of the framework of the event, the event itself can be taken out from the reality, make clear, distinct; the second is to use sound to strengthen the scene mode, using the synchronous sound sound language show the real event flow, which can keep the events of complete and true, too the event itself is active "flow" into the audience’s vision, effectively received in audience level; third, which is based on the two methods, with rich meaning of the other language summary and sublimation of the story, making the news not only to inform information, tells the story of the role, function and specific complete the mass media publicity, educationIn this paper, the narrative theory into the research of TV news, mainly uses the method of content analysis of TV news image, the syntax of the language are discussed, hope can expand the subject category narratology, also hope to establish a set of effective TV news image narrative grammar, to the practical development of TV news the next to provide a practical reference and learning.