Study On Operation Efficiency Of Publication Listed Companies Based On DEA

With the acceleration of the process of publishing industrialization in China, publishing companies taking advantage of the strength listed on the capital markets for financing, increasing the publishing companies listed on the Shanghai and Shenzhen stock exchanges and securities industry groups was formed on the "publishing sector". Operational efficiency of listed companies published directly reflects the strength of companies’ability to operate and own resource utilization, a rational investment of important factors for investors, have important practical significance to the study of their operational efficiency.In the long run, the management efficiency to publishes the company the development to have the decisive function. At present, looked from the domestic and foreign research related literature that, are many in view of the publication to be listed’s management benefit research is carries on the analysis from the social responsibility and the financial angle. Based on this, this article incoming data envelope analytic method is advantageous in the rich publication company manages the efficiency appraisal the method. On the other hand, it helps promoting to publish the reasonable plan and long-term development of company. This article in introducing domestic and foreign correlation theories research results foundation, has limited the basic concept of publication listed company. Using the method of DEA, it has estimated the technical efficiency, the merely technical efficiency, the scale efficiency and scale reward changing condition listed company in14China’s publications from2009to2011. We can try to interpret them through the analysis of four perspectives, including the crosswise analysis, the longitudinal analysis, the overall analyze and malmquist index analysis. Research shows that:the listing corporation management efficiency is good on the whole publishing in China, but because of relatively low pure technical efficiency and influence its further improvement; publishing listing Corporation management level gap becomes smaller; the matching degree of the scale of the enterprise and the input and output is higher; returns to scale the overall downward trend.In General, this study is published on the analysis and evaluation of the operational efficiency of listed companies, publishing companies that have been listed and a lot of desire to be listed will have significance and reference value to increase efficiency. At the same time, other industry management efficiency of enterprise using DEA method to measurement of enterprises for references.