The Comparative Research Of IPTV Interactive Programme Between Britain And China

In recent years, with the development of digital technologies and widely use ofmobile Internet terminal, traditional television has been replaced by digital television,especially the interactive portal television also known as IPTV, which was builtthrough ADSL broadband network. Nowadays, it has been a basic entertainmentdevice for most families. For example, as a representative in Europe, Britain hasalready completed the spread of interactive television broadcast. At the same time,with the domestic government vigorously pursue the implementation of the triplenetworks; more and more Media Groups have put the interactive television businessas the main direction of their development. At present, the business of BesTVinteractive television, which was launched by the branch of Shanghai Media Groupcorporation—BesTV new media incorporated company, can be seen the mostsuccessful interactive television service in China. BesTV as the successful explorationand practice company in interactive television programme broadcasting has risenextensive discussion in the industry and the academia area in terms of programmeediting and interactive transmission method.This dissertation was based on the empirical analysis point of view and comparedthe trend of the development of interactive television and the mode of interactiveprogramme editing in domesticated country and abroad, especially focus on how thecontent of was conceived and arranged and how the interactive programme wasdesigned in interactive platform. Besides through the internet inquiry questionnaire ofthe state of interactive television use in shanghai and considering the behaviour ofinteractive audience and their satisfaction of the broadcasting interactive programmediscuss and think how the preferences of interactive television user effect theinteractive programme editing and broadcasting.Through the argument, it is easy to see that the mode of fragment and partnarrative editing to the programme adapt to the character of interactive television inrespect of mutual communication, in the mean while, this kind of editing way can alsosatisfied most interactive television users’ requirement that the demand of mutualcommunication in the content of program and the service of interactive television.