The Research Of The Development Strategy Of City Party Newspapers’ Journalism For People’s Livelihood In The New Context

Originated from Nanjing Zero Distance, journalism for people’s livelihood as a communicationparadigm has wide spread in China.During the ten years,whether the academia or the industry has neverreduced the interest in it.However,in the background, the city party newspapers’ journalism for people’slivelihood doesn’t achieve a good development,the academia also doesn’t make a deep research in it.Aimed at the problem in the research of journalism for people’s livelihood,while providing abreakthrough for the reform of city paty newspapers,the paper brings the city party newspapers’journalism for people’s livelihood into the research horizon.The paper takes Qingdao Daily forexample,using content analysis method in the research of the journalism for people’s livelihood.In theanalysis process,the paper uses the man-made week method,five man-made weeks were sampled.While,the paper made a content analysis of Qingdao Daily’s official microblog,three man-made weekswere sampled.Besides the content analysis, the method of interviewing Qingdao Daily’s relevantpersons is also used.Through the research method above,the paper points out the characteristics of cityparty newespapers’ journalism for people’s livelihood and the problems it faces:people-orientedcontent,people-oriented perspective, people-oriented value are the main characteristics;the excessiveofficial tone,lack of depth report are the main problems.Aimed at the problems,the paper suegests wetake the measures below to promote city party newspapers’ sustainable development:first,in the content,to construct the reasonable layout of the theme of people’s livelihood;second,in the report perspective,tokeep the people-oriented perspective;third,in the vaule orientation,to adhere to the people-orientedvalue;fourth,in the communication form,to make a thorough change.