Studies On China’s Online Bookstore Industry Status And Development

Nowadays, with the electronic commerce market gradual development andincreasingly competitive, online bookstore through continuous progress anddevelopment, has become the model of success in the market, and a strength whichbegan to highlight and cannot allow to be ignored. Online bookstore wins the toppriority of the readers because of the convenient varieties characteristics of goodquality and low price.In the information age, the rapid development of online bookstore is inevitable.However, it is not to be ignored that online bookstore has occupied the market sharesand caused impact on physical bookstores. Therefore, more and more insiders havepaid more attention to this stranger.The first to enter the Chinese online bookstore is the Amazon, which swept theChinese market. With the rapidly development of electronic commerce, the readerstransformed their attitudes from the initial suspicion to gladly accepting this kind ofnew marketing model, and even become an integral part of a way of life. This isAmazon’s successes. Domestic webs such as Dangdang, Joyo began to follow thesteps of Amazon. Now the Jingdong has became a “dark horse” in this area.The development of online bookstores has entered a new era; the competitionhas entered the intensified era. The one, who can seize opportunities accurately anddevelop steadily, is likely to be the final winner.This thesis is based on researching the Editing&Publishing Science, Marketing,mass-communication, Electronic commerce, and then research the development fordomestic online bookstores. Through analysis of the foreign online bookstore’ssuccessful experience and findings about the drawbacks of domestic online bookstore,its environment and the development trend can be studied. And this paper also aims to contrast, analyze and research some representative online bookshops in the country,such as Joyo-Amazon, Dangdang, Jingdong etc. Through the example of operationand marketing, this paper is aiming to summarize the problems exist in domesticonline bookstores, and analyze the innovation paths and development trends of onlinebookstores in China...