The New Media Era TV Brand Columm Management Strategy

Development of new technology and new media leads to the modern media types increase greatly, which create a social environment has changed, in today’s era of new media, communication channels, communication, communicator, audience, communication effect and the different media environment. Therefore, in the new media era, management of TV brand programs has important significance and value. Jiangxi Red Star Chinese song brand operation is very successful, worthy of our learning and reference, however, most of the current research literature from a macro perspective of brand building and brand maintenance, little has been done to study, from the television brand program mode of operation so, study on the management mode of TV brand column microcosmic with very large span significance of the times.China Red Song, for example, discusses the following aspects:the first part is the introduction part, mainly through the research literature and research status at home and abroad to do the basic research of the Red Song and new media. The second part of the introduction of new media characteristics and development status to paper business opportunities and challenges in the era of new media TV brands. The third part analyzes the contemporary Chinese Red Song Success Stories business strategy, brand positioning, market positioning, host to build other aspects of analysis, and on this basis, mining Red Song competitive advantage, and propose room for improvement. Part IV and Part V TV brand in the new media age, part business strategy concept and proposed safeguards, discussed the feasibility of developing new media age television brand column in many ways. The sixth part of an overall paper discussed and summarized, and an outlook on the subject. statement.Through these six parts, a complete description of the new media era TV brand management and the need to pay attention to, to provide the theoretical basis for and implementation of brand column operation.