On The New Media And The Spread Structure Structuralist Perspective

New media is a type of new form of human social communication, the communication activities with the characteristics of the times characteristics of strong, dig the meaning behind, can find its profound influence on social structure and social structure itself.In this study, the new media as the main object of study, from the perspective of communication category, using structuralism of Marx’s theory of novel propagation characteristics, investigates the contemporary new media have various effects--the open and chaos, as well as the Dynamic Multivariate super network communication structure, on this basis, reveals the essence behind the structure reconstruction: reconfiguration and "decentralization" trend of power.Namely:the first part of the emergence of the new media and characteristics of contemporary communication activities after the extensive application of the analysis, summed up its open, the nature of chaos; second part of the analysis of individual characteristics of this new transmission characteristics of new media, and the feature of the communication structure to the center of the meaning, and then analysis due to the overall change in communication structure the media center position lost caused by a one-way closed, traditional ordered structure to open multiple structure of communication open, chaos caused by new features; essentially leads to regression relationship between media and the alienation of man changes the third part then analyzes the media from the perspective of power generation and distribution, this return brought to regain the initiative of individual, so the conclusion of this paper is the structure of communication in the new media era is the spread of a decentralized structure.The study concludes:new media is a decentralized "people", but in the initial stage of the power resetting, rational communication is the primary task for the healthy development of the new media.