IxD Research On Smart TV In The Direction Of Personalized Demand

For the beginning, based on the analysis of the background, thesis points out that the userneeds have became more personalized and diversifiedin present situation. The difference ofuser comprehension makesdiversification characteristic demandin families which useintelligent product more obvious. These are the purpose of this thesis:use a typical smarthome smart TV as the carrier, to explore how the demand for personalized user interactiondesign are satisfied on a Smart TV product.Research expound the changes in television design and the important role that interactionconcept plays in the process. Through in-depth research on intelligent TV interactivefrom aninteraction design perspective,state that the fundamental change of smart TV is to meet theneeds of diverse user content. And how to meet the user personalized interactive demand isthe most important task of design. At the same time, to analyze the interaction designelements of the current Smart TV, set up intelligent human-computer interaction model. Thenput the concept of user need in the model, state thatthe user’s personalized demand leads tothe difference of personalized demand factors.Clear the intelligent product definition andinfluence, develop the human-computer interaction model to user needs hierarchy modelaccording to of interactive experience, and put forward the goal of interactive design ofintelligent TV, to do the groundwork for the solution to the problem.Make a deep research andanalysis on smart TV user demand by usingmethods of community culture,cognitivepsychology culture and the qualitative analysis, extract thecommonnessneeds and personalitydimensionsneeds of users in the interactive experience, dividethe intelligent TV users intothree typical categories by the demand difference. Divideresearch results into two dimensionsof design: according to thedifference of demand and the difference of user which can be usedas the basis for the exploration of design method.Thesis proposed layered modular way of thinking and design method on the basis ofprevious research, describes how to integrate the commonness and individuality of userrequirements on human-computer interaction design on television from the analyze phase tothe design phase.The way is: guide the design with the combination of the importance ofdifferences in user demand and the importance level in user demand. Use the result in thespecific design of interface in a overlap way. In the end of the thesis,design a Smart TVinterface under this guideline and summarized the design principles. The writer hope to dosome contribution to for the design exploration in the design development in intelligent time.