Construction And Optimization Research Of University Network Public Opinion Field

The rapid popularization of the Internet technique makes the campus networkbecome a means to get variety of information for college students and a platform ofideological confrontation and social public communication; As an active group,college teachers and students participate in the public communication actively in thevirtual space constructed by network. Therefore, the campus network public opinionis Formed; Bourdieu’s theory of "field" would be applied to the research of this paper,public opinion environment constructed by network would be studied as a system,campus network opinion field also would be defined, in this ifeld, the attitude andbehavior of the college students are influenced by network, Even, overflow influences of network can be projected into the real life.as the space of campus network opinion communication, University networkpublic opinion field has its special structure and characteristics, including the activemain body of network public opinion, complicated object of public opinion, thediversity of carrier of public opinion, Polar group of public opinion. The influence ofUniversity network public opinion on college students’ attitude toward behavior hasboth positive and negative，on the one hand，It can strengthen the college students’ability of network information acquisition and exchange, promoting the collegestudents’ democratic expression and relieving their pressure. On the other hand, Theirrational public opinion would cause college students’ cognitive bias，inducing mentaldisorder and distorting college students moral values, etc.Therefore, we should strengthen the construction of university network publicopinion field and set up the three-dimensional pattern of campus network publicopinion; Training a contingent of opinion leaders to丨guide students towards the correctmoral values; Establishing crisis emergency mechanism of campus network publicopinion to curb irrational spread of public opinion; In addition, It is necessary tostrengthen the education of teachers and students on media literacy and mental health;Optimizing the environment of network ideological and political education in collegeswould help college students set up the correct values in the complicated networkenvironment,which can improve the pertinence and effectiveness of networkideological and political education.