Brand Marketing Strategy Of Truck-based Database Marketing

Database Marketing is a technique,which has been blooming in recent years.Depending on the tools of OLAP(Oline Application) and Data Mining,people can apply the research result of knowledge discovery to the data process which can support the science decision.As we know,Data Mining has a large research scope.Association rules data mining is one of important research subjiect in it.The database technoly alreay obtained the full application in the traffic transportation domain,caused the mass data appear in this domain,and mass data with association and rule existed in these data,therefore the OLAP and data mining technology in association rules algotithm applied in the transportation domain,through them to mine and discovery latent relations among the interrelated data of freight brands,provided for the data decision-making support of marketing strategy of freight brands in Taizhou to have the vital significance.The following contents are included in the paper:First of all,this paper is about statistical analysis of freight brand market share in Taizhou at some piont and marketing segmentation of main brand based on fregiht types and area. Next, according to variation of main fregiht brand in a period of time to do the statistical analysis and to analyze the changes of freight brand market share. In addition, by using association analysis of data mining technology to find relations among fregiht type, area and brand. Finally, develop fregiht brand mareketing strategy in Taizhou based on the analysis result.