Derivatives Research Museum Development And Marketing

In the Intellectual Economic Times, with the integration of economy, society and culture, the museums are given new opportunities and new challenges. The functions of museums are becoming increasingly variable. In the museum world, non-profit cultural undertakings and for-profit cultural industries are merging together. The functions of museums turn from exhibition and preservation only into exhibition, education, cultural exchange and public art. The cultural commodity of museum is a product of this phenomenon.This thesis takes the cultural commodity of history or art museums as the study object. The discussion starts with the importance, necessity, legitimacy and rationality of the development of museum cultural commodities; then tries to define and classify cultural commodities of museums, and to analyze their characteristics and developing significance by using the intellectual economics theory. Then from "reinterpretation of intellectual content" and "dissemination of intellectual content" points of view, The thesis makes a study on two perspectives, which are "development model" and "marketing model". Based on the theoretical analysis, the thesis uses case studies to further derive and conclude the successful model of developing and marketing museum cultural commodities. Finally, the thesis concludes with a discussion of shortcomings in cultural commodity development of Chinese mainland museums, and gives some advice.The objective of the thesis is to discuss:As non-profit organization, how can museums explore their own resources and transform them into high quality cultural commodities; how to use the power of market to coordinate cultural commodities development, production, marketing, promotion and other sectors, to achieve a win-win situation of social and economic benefits, and to realize the fusion of "industrialization of culture" and "cultralization of industry", the fusion of culture, arts and public life. At the same time, the author hopes that this thesis can provide some reference value for Chinese mainland museums cultural commodities development.