"Flower" Supplement Brand Construction

Chinese newspaper supplement is a unique product in the Chinese literati running a newspaper, An indispensable part of our newspaper. To Chinese society, ideology and culture, the development of the press, it had played an important role and had wrote glorious gorgeous chapter. This prosperous scene and the firm’s status has been extended to the90’s of the last century. Since the1990s, with the accelerating pace of reform and opening up, the deepening of the market economy, the Chinese press has begun to enter the stage of market competition. During this period, the diversification of the ideological and cultural diversity, media select channels, traditional literature gradually marginalized and many other factors result in the newspaper supplement in the traditional sense of the pressure to transform the "Supplement". The so-called "supplement" that include cars, real estate, travel, entertainment, education, family life service information content hodgepodge, formal addition to news, reviews, advertising outside the special issue, published weekly layout. The traditional supplement—Literary Supplement constantly has been excluded, declined or even disappeared.As we all know, the literary supplement is an important manifestation of the thickness of a newspaper culture, literary connotation is one of the indispensable foundation of newspapers in the competition. Secondly, the media is becoming increasingly fierce competition in the next supplements are best to make a feature to help newspapers achieve the development of differentiated. The brand is the product intangible assets, the muted guarantee of product quality. Any product, once it formed brand, will get a large number of consumers, products which broad space for development. Therefore, in the current case, the study of newspapers because of brand building subject is of great significance, brand supplement not only helps newspapers because out of the current decline of the plight of the entire newspaper also help development advantage in the fierce competition.This paper discusses the supplement brand building, for example to the "Yang cheng Evening News·Huadi" veteran traditional Supplement Huadi to supplement after more than half a century of development, in our newspaper supplements reputation the newspaper supplement in China brand supplement,"Yangcheng Evening News" has become the fist brand.