Research On Path Of Blue Lion Publishing Center Of Finance And Economics Brand Construction

Due to the influence of historical factors,the construction of China’s publishing industry brand awareness is weak.And the development of brand construction is slow.China lacks of excellent publishing brands. Although the publishing industry practitioners have recognized this, lacking of excellent cases can be used for reference and learning,they still at a loss.In this case,researching on our country the successful construction path of publishing brand has become a necessity.Blue lion, a publishing organization,founded by Xiaobo Wu in Hangzhou city, Zhejiang province, was founded in 2005.Blue lion publishing center of finance and economics affiliates to the blue lion culture creativity co., LTD.Blue lion publishing center of finance and economics is a reading content providerand building planning publishing organization in view of the rapid growth of China’s financial market. Blue lion is committed to develop and cultivate the local financial publishing resources. Blue lion sorts and spreads the management theory of Chinese local companies. Since being founded, Blue lion publishing center of finance and economics has successfully published a series of financial publications such as Fiasco、Stirring for thirty years、 Roads and dreams and My success can be copied. Blue lion published books not only warmly welcomed by the readers and the affirmation of the market, but also received various awards and spoke highly of the media.In recent years, Blue lion has turn from pure traditional book publishing to the road of book publishing and the development of digital publishing.Blue lion is trying to become the best business reading service agency in China. In the ten years from being founded,Blue lion has become China financial publishing the bright flag froma small and medium-sized private publishers.This article from the perspective of brand study, brand communication with three link publishing editor, copying, distribution of blue lion brand construction path for this paper. Through theoretical analysis, data statistics research methods such as the blue lion in the brand construction of brand positioning,Product positioning, resource advantage, including personal brand influence, the author of the strong resources, professional enterprise development perspective of research experience, fine, unique marketing, stable distribution channels, etc.Blue lion in the fierce market competition, not only achieved a market share, brand construction is very successful. Blue lion brand construction process of publishing center of finance and economics and strategy for the publishing industry in our country, especially the private publishing industry brings revelation。For example, accurate market positioning。The publication of the professional resources, and how to find, cultivate publishing resources。In the modern society by using new media to achieve accurate brand communication and marketing effect。The development of unique distribution channels, self-issued institutions operation, advantage and how to keep a stable development. The success of the blue lion brand construction strategy has its uniqueness, but there are still worth to be learned by other publishers.Occupy, establish brand awareness, only by constantly learning others find their own advantages, looking for high quality resources, brand marketing strategy can truly establish distinct advantage and brand influence.To build more publishing brand, usher in the great development and prosperity of the publishing industry of our country.