The Research Of Newspaper’s Setting Agenda In Crisis Communication At Weibo Environment

Agenda setting theory occupies an important position in all theories of journalismand communication science, However, the current media environment has tremendouschanges, especially on weibo as the representative of the prevalence of online media,the traditional mode of transmission was broken, so the continuation of theagenda-setting ideas in the traditional media environment, and also suffered to thedilemma.This paper adopts content analysis,comparative analysis and sample survey to study thenews report of7.23yong wen CHR accident, analyze how the traditional media playits agenda-setting function more effetely under influence of weibo. The article isincluded four parts, the first part is introduce the agenda setting theory and theformation of the traditional media agenda setting and network media genda setting;the second part is introduce the new futures of the agenda setting under weiboenvironment; The third part is main analyze and investigate the agenda setting ofWEIBO and 《people’s daily》《zhejiang daily》、《DF daily》、《people’s rail》on7.23Yongwen CHR accident reports, and made the statistic the accident’s agendaof weibo and traditional newspaper; the fourth part is Analysis weibo’s effect tonewspaper’s agenda on7.23Yongwen CHR accident reports, the newspaper’s short inthis critical incident report, and how to proceed with the agenda setting, establishthe countermeasures of their own words the authority of thinking in new criticalincident report in the future.