A Study Of Strategy And Tactics On CETV-3’s Industrialized Operation

China Education Television Documentary Channel is a legendary Chinese TVchannel in the process of TV channels, Due to the advantages such as intensivebroadcast platform and human resources, launched large-scale documentary "my sun" to"my sun" series become record channel brand column from2005, with documentarychannel in2007after repeated arguments to channel upgrade of three channels, relyingmainly on documentary broadcast content to record channel to realize Chinese TVchannels now operating a number of major breakthrough, break the documentary ratingsdownturn, profit ability is limited, the profit model to be scientific considerations, andmany other adverse situation, under the condition of the channel without a director toimplement the revised profit, at the same time period of documentary TV ratings thanthe unprecedented.Behind of the rapid development of record channel is the channel strategy andstrategy of scientific and efficient atrocities, this paper aims to exploring the essencethrough the phenomena, from the strategy of China education television’s planning andscientific thinking of guidance level, through the history of China education televisionchannel record and evolutionary history of view to study China’s televisiondocumentary channel specialization operation mode and operation idea, show in thefield of project management pattern in the film and television play great synergies andresults, extracting the full value of the general principles of the field for the futurelearning and reference project operation; In particular case is particular analysis, thearticle will use the methods of case analysis, comparative research, game theoryresearch records of China education television channel to scientific development thestrategy behind the policy support, the highly efficient project management strategiessuch as creative advertising, enlighten television channel operations in the future newdevelopment; The innovation of this article lies in the author through investigation andinterview personal, in-depth education television internal management system, applyingsome valuable anatomical comb project management system, the experiences andlessons from the successful operations project highly integrated, assembler written. Andthis not only to industry research, more worthy of academic circles gave highattention.New era in the rapid development of industrialization of TV documentary,individual only with advanced science development model to improve the core competitiveness, upgrade the self-realization evolution, thus can realize the industryprosperity!...