The Research And Implementation Of Customer Relationship Maintenance System In Commercial Banking Industry

Commercial banks are special kinds of service enterprises, with thecompetitiveness increasing and customer loss, customer management calls for greatattention. At present, what commercial banks really missing are the high quality andloyal customers. Therefore, this paper will have an in-depth research on "theCustomer Relationship Maintenance System (Customer Relationship MaintenanceSystem) on commercial bank. Through the study of some domestic and foreignsystems which had already application in customer relationship maintenance systemand some mature technologies which have been carried out in industry system, thispaper try to analyze and realize such system.This paper mainly focuses on the following several aspects of work:1、 Research analysis on customer relationship maintenance, and systemrequirements analysis;2、 Research on the key technology (data warehouse technology, datamining and on-line analytical processing technology, etc.)whichthis customer relationship maintenance system will use, and brieflyintroduces the specific application in the system;3、 System design, system structure design, and clearify the specificfunctions of each module,4、 System implementation, the elemental implementation of eachmodule.