Research On Beijing Television Station Finance Channel Competitiveness

With the rapid development of new media, media competition presents many newfeatures, the change between old and new media have become increasingly frequent. Atpresent, China’s media industry is in such a constantly evolving process, at this stage ofthe media industry, the solution strategy is much more important than solving tacticalproblems. Tactical solution to the problem because only the help of local refinementoperations, and strategic problem solving means can sensitively and effectively grasp thereality of changes in the pattern of the enormous development opportunities, and whetherit can take precautions to avoid this change brought about by the possibility of risk. Inthis context, the competitiveness of the media is particularly important and urgent; thesituation can only through the development of clear competitive strategy of targeteddevelopment.This dissertation in the absorption of previous theory and on the basis of the resultsto BTV finance channel as the main object of study, dissemination of economicinformation will be introducing the concept of evaluation of the competitiveness of media,drawing on analytic hierarchy process(AHP) model and proposal of academic experts,building the competitiveness of the media index system of economic informationdissemination, seeks to combine qualitative and quantitative research methods in-depthdiscussion of competitiveness in economic information dissemination. In qualitativeresearch, the impact on the index system factors were systematically discussed; inquantitative research, obtained through the expert survey Weighted Analysis of the data,combined with the audience questionnaire results show the sort indicator of theavailability of reasonable, then the audience survey data for reference, the BTV financechannel exposure to the12media objects, so as to evaluate in Beijing and Shanghaimunicipal television, newspapers (newspaper, Professional economic newspaper, theparty newspaper), online media dissemination of information in the competitive ability ofthe economy. Results obtained in this paper show that: the competitiveness of Beijing TVfinance channel, although weaker than CBN and Eastday.com, but the overallcompetitiveness than other newspapers and online media. CBN relies on the ShanghaiMedia Group which is a cross-industry, cross-media large-scale professional financialchannel, with a strong competitive differentiation. And BTV Finance Channel is theregional media in Beijing, does not have the cross-media conditions and advantages, but it is still in Beijing area with the absolute competitive advantage. Finally, this paperproposes to enhance the competitiveness of BTV finance channel policyrecommendations.