The Ideological And Political Education Function Of The Campus Public Service Advertisement

Nowadays, with more and more developed and advanced communicationtechnology, public service ads with positive themes, lively forms, which is strongartistic, distinctive ideological, becomes the party and the state’s effective way ofideological and political education and moral education for all citizens. Under thisbackground, public service ads on campus is becoming more and more vigorous. Toexplore the ideological and political education function of public service ads oncampus by combining public service ads with the ideological and political educationwork on campus is of important theoretical and practical significance to unleash thepositive effect of public service ads on campus and to promote the effectiveness of theideological and political education on campus.This article, standing on the shoulders of predecessors and based on the theory ofcommunication, advertising, the education of Ideological Politics, tries to definite andinvestigate the conception and characteristic of public service ads on campus. Thisarticle, also clarifies the main goal and demand of the ideological and politicaleducation in schools, analyzes the inner link between public service ads on campusand the ideological and political education and the process, effective way, mainperformance of the ideological and political education function of the public serviceads on campus from the perspective of communication. Furthermore, based onanalysis of the problems existing in the process of the ideological and politicaleducation function of the public service ads on campus, this article points out themethod and countermeasure to improve the ideological and political educationfunction of the public service ads on campus.