Studies On The Sustainable Development And Promotion Strategies Of Dalian Wisdom Company

Note:The title of paper might be too long, so instead of "Dalian Wisdom Education Investment Management Co., Ltd.", I take "Dalian Wisdom Company" for short in the paper, especially the title and header. I hereby explain and apologize for any inconvenience it may cause.Along with the rapid economic progress of China, the cultivation of talents has been endowed with brand-new significance and requirements by the ever-changing social development. As a result, quality-oriented education comes into people’s life and arouses a wide range of social concerns and discussions. In the new era of globalization with constantly emerging opportunities and challenges, talent cultivation and quality-oriented education attract tremendous public attention, because the high expectations for children that most Chinese families held never end but turn into an eternal topic instead. Since the mid-to-late20th century, self-funded overseas study began to rise and flourish, offering students a new way out of the limited high-quality education resources in China. Hereinto, the agent service companies, as a primary part of the self-funded overseas study industry, sets up a perfect bridge between overseas-study applicants in China and high-quality education resources of foreign countries by offering professional information consultation and application guidance. As a matter of fact, the role and value of agent service industry is also indispensable. Facing up to the further development and intensified competition of the overseas-study industry, the overseas-study agents have to carefully consider over how to maintain sustainable development, and how to continuously enhance the service quality and professional expertise to better implement both "service" and "education", the dual attributes and missions co-existed.This paper takes Dalian Wisdom Education Investment Management Co., Ltd. as the research object, carrying out detailed analysis of the company’s development history and current situation based on the theories of enterprise competency and competitiveness to find and formulate feasible promotion strategies for the company’s sustainable development.Dalian Wisdom Education Investment Management Co., Ltd., based in Dalian City, is a professional agent service company for self-funded overseas study with core businesses covering overseas study, immigration, language training, etc. Known as the biggest overseas-study agent in Liaoning Province, Dalian Wisdom Education Investment Management Co., Ltd. enjoys pretty high reputation and has great influence in the industry.With the theoretical foundation of enterprise competency and competitiveness theories, this paper analyzes the external environment and internal resources of Dalian Wisdom Education Investment Management Co., Ltd. with "Diamond Model Theory" and "SWOT analysis", makes clear about the opportunities and direction of the company’s future development and works out practical strategies for promoting the company’s sustainable development.