Font Size: a A A

The Research Of Professional Tennis Tournament In China

Posted on:2014-03-31Degree:MasterType:Thesis
Country:ChinaCandidate:H L DaiFull Text:PDF
GTID:2267330425969573Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
Tennis originated from French in12-13Century and was introduced in China duringnineteenth Century China. Chinese profession tennis tournament has experienced threedevelopment periods: germination, exploration, and mature. Now we have many high-level,hight-qulity world’s top professional competitions such as Chinese Open tennis toumament,Shanghai Masters Cup and Guangzhou Open tennis touament. To hold these professionaltennis competitions can not only improve the development of chinese tennis career, but alsohelps the local athletes to enhance their skills. Meanwhile, it stimulates the enthusiam ofpeople to participate in tennis games and promote the development of regional tourism andsports culture. That is to say, its social influence and impulse is becoming more and moreobvious as the development of Chinese economy and as the positive and fashion sport isbecoming more popular, the way people live is becoming more active and more healthy.During the time when the social influence and impulse of Chinese profession tennistournament becomes obvious, the disadvantages of iteself during its development processshows Firstly,since the beginning of the Chinese profession tennis tournament, many famousathletes quite the competition or they were beat too soon which caused so many enbarrassedsituations. It also leads to the low competite level of the whole tournament.,secondly, manysponsors only pay attention to the apparence, and ignore the inside relation between enterpriseand competitions, which lead to the situation of blind donation and the way to sponsorbecome simplification became worse.At the same time, we still have the problem such aslacking of famous sponsors and sports managers and relative laws still laggingbehind.Thirdly,most of the competition income is from company donation so that comes theproblem of imbalance inside the competitions. fourthly,multitelevision resources,new mediapublication are not well developed,most broadcast rights are taken by CCTV. Fifth,comparedto the foreign profession tennis tournament,the amount of our tennis athletes is small, thecompetition of system is obscure, lake of competition culture and the competition service alsohas a long way to go.Base on the analysis of Chinese profession tennis tournament development steps, Iconcluded that the low level competition and unequality of competitiom icome,competitiomdonation and laking of standarded organization, not making good use of media are the majordisadvangtages of development. Combine the successful experiences and develoment strategyof the competition skills,competition culture,competition system competition sercive and competitiom income and other aspects, in foreign profession tennis tournament,we can figureout the way which can be used in Chinese profession tennis tournament. As the study shows,the development Chinese profession tennis tournament should be changed totally from system,culture construction,service promotion and personal improvement in order to adapt to theoverall develoment trend of international profession tennis tournament.
Keywords/Search Tags:professional tennis, professional tournament, The China Open, the Way ofSports Development
PDF Full Text Request
Related items