The Enlightenment Of The Cultural Development Characteristics Of Australian Open Events On China’s Professional Tennis Events

Looking at the current tennis world,the trend of globalization of tennis is deepening.As the representative events of tennis,the four major tennis open competitions have formed unique cultural characteristics and become an indispensable part of the development of tennis in various countries.Looking at the current situation of the development of Chinese and foreign professional tennis competition culture,the status of culture in the development of the competition is increasingly prominent,and its positive part stimulates the development of tennis.With the increase of China’s professional tennis events,the spread of domestic tennis will be gradually widespread,which indirectly requires the cultivation of event culture,especially the cultivation of local event culture.The Australian Open started the latest among the four Grand Slam events,but with its unique cultural style,it can now keep pace with the other three Grand Slam events.Its tennis introduction time,event foundation and sports industry development mode are most similar to those of China.By using the methods of literature review and logical analysis,based on the theory of cultural structure level,this paper explores the characteristics of the development of competition culture in the three levels of material,system and spirit in different periods of the Australian Open,so as to provide guidance for the construction of China’s tennis competition culture.The conclusions are as follows:1.Based on the theory of cultural hierarchy,the cultural system of professional tennis matches is divided into three levels: material culture,institutional culture and spiritual culture.2.The study found that the Australian Open Competition culture in different periods has the following characteristics.In the early stage,the type of material culture was single and lack of science;The system security is deficient and limited;The competition embodies the concept of openness and friendliness.Independent exploration period: material culture is innovative;Institutional culture lags behind,but it is still progressive;Sports events contain enterprising sports spirit.In the period of rapid development,material culture is diversified and innovative;The system culture presents the characteristics of specialization,specialization and humanization;The competition highlights the national spirit of tenacious struggle and daring to struggle,as well as the spirit of the times of seeking common ground while reserving differences and daring to innovate.On the whole,the material culture of the Australian Open is constantly enriched and tends to be scientific;The strength of institutional guarantee has been continuously strengthened and become more specialized and specialized;The spiritual culture of the event is always contained in the event,constantly adding new connotation,but always embodies the people-oriented concept.3.To explore the cultural development characteristics of Australian Open,we should improve our professional tennis culture from three aspects.In terms of material,we should strengthen the material and cultural construction of sports events and improve the service system related to sports events;On the system,the government management function should be changed and the competition market management mechanism should be innovated;In spirit,we should excavate the cultural connotation of the event and cultivate the spiritual culture of the event.4.In view of the existing problems in the development of China’s professional tennis competition culture,this paper puts forward the following countermeasures: scientifically select the competition area,improve the existing competition location environment;Reasonable planning of the event function area,strengthen the construction of related service facilities;Actively introduce high-quality sponsorship brands and broaden the media promotion channels of the event;The implementation of multi event management mechanism,scientific adjustment of the type of event structure;Integrating tennis culture and local characteristics,giving the venue humanistic value connotation;Actively play the star effect of the event,stimulate the national tennis culture self-confidence.