The development of international professional tennis events has promoted the prosperity and development of tennis in various countries.The development trend of professional,commercial and internationalization of international professional tennis events is increasingly obvious.High professionalism,high density and multi-level events are the world’s professional tennis development.Important content.Since 1968,since the full professionalization of tennis,the professional field has been in a state of heat,the world’s integral ranking system,the establishment and promotion of a hierarchical professional competition system,and the international professional competition has shown a diversified,large-scale,market-oriented development trend.The influence penetrates the world.Tennis has been introduced to China since 1885.China’s professional tennis events have experienced three stages of germination,exploration and maturity.There are many high-level,high-level world-class professional events in China.The roots of these professional events in China have made China’s professional tennis sport develop unprecedentedly,which not only greatly improved the level of tennis in China,but also attracted the enthusiasm of the masses in China for tennis.The broadcast of tennis events has become an important part of sports programs.The enthusiasm of the audience to watch and comment on the tennis match is high.This paper studies the development of professional tennis tournaments in China and foreign countries,and uses literature methods,expert interviews,comparative analysis methods,logic analysis methods and other research methods to study the development process of international and professional tennis tournaments in China,combined with foreign professional tennis tournaments.The successful experience in competitive level,competition system,event operation,event culture and other aspects has a major impact on China,and thus develop the development strategy ofChinese professional tennis events.It is found that the current professional tennis events in China have problems such as imperfect competition system and system construction,lack of mature experience in event operation,insufficient market cultivation,low branding,and lack of competition culture.To solve these problems,we must first clearly define the position and constantly improve the system of professional competition systems;pragmatic competition management,focus on long-term energy and experience accumulation;fully cultivate professional competitions in China’s market,pursue maximum economic benefits;create event brands and focus on the quality of events.Improve;strengthen the spiritual culture of the event,the unique event culture is an inexhaustible driving force for the continuous development of the event. |