University Crisis Management Under The New Media Environment

In the global information of light propagation, a large number of new media environment,continuous application of new media era has arrived, the social crisis become have nothing to hidesomething, also led to crisis communication presents many new characteristics, such asinformation dissemination of immediacy, interactivity, not controllable, and so on. Universities,because in the field of education research status, and the reason such as the popularization of highereducation, has been a hot topic of people. Among them, university crisis management has becomeone of current hot research topic.Under the new media environment, such as the use of mobile phones in the group of groups,especially university students is much higher than social average level, the proportion of newmedia will make the crisis information dissemination displays corresponding characteristics,brought a series of new problems to university crisis management.So far, domestic colleges and universities can have not yet set up a perfect crisis managementsystem to adapt to the new media environment, crisis education, quality and related research alsoneeds to improve. Traditional colleges and universities, therefore, the management has been unableto adapt to the new environment. We must re-examine the social environment, the perspective ofnew media, study characteristics and laws of college crisis, and to find new ways for new problems,effective crisis management in universities.This paper focused on the crisis information dissemination and the influence is studied inuniversity, find out why, to build and perfect crisis management mechanism in colleges anduniversities. Whole paper comprehensive use of literature analysis, comparative analysis, caseanalysis and other methods for analysis of new media and the present situation of university crisismanagement, in order to avoid empty talk. On the structure, this paper by analyzing the domesticcolleges and universities under the new media environment of crisis information disseminationcharacteristics, and analysis of new media to the universities crisis management the positive impactand challenges brought about by the crisis management in colleges and universities. Secondly,from the system construction, media communication, crisis education and other aspects, the newmedia environment of domestic colleges and universities in the aspect of crisis management toconduct a comprehensive analysis, find out the problem. Finally, from the shift in China’s colleges and universities crisis management, attaches great importance to the crisis in university subjectconstruction, strengthen the construction of university crisis management system, establish andimprove the colleges and universities crisis response mechanism, strengthening the management ofsectional and strengthening legal system construction and so on six aspects to build crisismanagement mechanism in colleges and universities under the new media environment.