A Research On Communication Channels Of University Crisis Management Under The New Media Environment

With the advent of the information age,the Internet has become a very important media,people's lives have been inseparable from the Internet.In this environment,the new media culture poses a full range of challenges to the form,content,creation and dissemination of traditional culture.For colleges and universities,the increasingly complex external environment,coupled with the acceleration of information contact and communication between teachers and students in Colleges and universities,especially the development of new media such as the network,makes them face many new opportunities and challenges in the transition period,among which there are challenges and problems of crisis management communication channels.This paper will choose "communication channel of university crisis management under the new media environment" as the research object.On the basis of deeply understanding the related concepts of new media,university crisis and communication channel of university crisis management,based on the social background of frequent crisis events in universities and the current situation of crisis management communication channel in Universities in the new media era,the dissemination characteristics of crisis events in Universities in the new media era are discussed.Starting from the typical cases of crisis events in Colleges and universities in recent two years,this paper makes a comparative analysis of the role of communication channels and their impact on crisis events in many cases,and extracts new media communication channels in the crisis management communication channels of universities in the new media era.It is difficult to distinguish the true from the false.Find out the reasons for the problems in the communication channels of crisis management in Colleges and universities at present,that is,the lack of awareness of communication literacy of media subjects,the imperfect communication mechanism of crisis management in the new media era,the diversity of students' thoughts,the lack of communication awareness of teachers,and the backward concept of using communication channels in crisis events.In the new media environment,colleges and universities should strengthen the new media communication literacy of teachers and advantages of new media communication channels,promote teacher-student interaction,strengthen the management training of communication channels in the new media environment,and build the authority of the mainstream media.Communication channels play an important role in the crisis management of colleges and universities.Constructing a perfect crisis management communication channel will bring not only material benefits,but also a positive impact on the public image and reputation of colleges and universities.Through its research,we can deepen the understanding of crisis management in Colleges and universities,with a view to achieving new recognition in public management.