An Anthropological Study On The Behavious Of Consumption And Fashion Of Urban Young Uyghur Women

Females play different roles in social life,such as daughters,wives and mothers.They have the main right to speak about the family consumption, which inevitablymakes them become the main force of the consumers. With the further developmentof the social economy and the improvement of the education level, women’s statushas raised remarkably in the field of society, economy and politics. Meanwhile, asthe special social consumption group, women compared with the other consumptiongroup. They spend not only to meet their social needs but also basic need.At present, consumption is one of the most popular economic phenomenon, ithas already stepped from the economic area into a social phenomenon or evencultural phenomenal. The utility value of consumer goods changes more and morefrom the practical and material level into the subjective level. At the same time, thereis also a symbolic characteristic on the consumer goods. The economic theory ofFrench anthropologist, economic philosopher and ideologist Baudrillard proves thatif an object becomes a commodity which must be goods first, and commercializationof goods is not only the economic process, but also a social and cultural process. TheFrench anthropology,sociology master Baurdrillard proves how the present socialconsumption is affected and controlled by the cultural capital. The famouscontemporary British anthropologist Mary Douglas made a study of consumptionand fashion from the perspective of symbols who pointed out those consumers in thepurchase of goods are also in the “purchasing”cultural symbolic fashion is theembodiment of symbolic meaning and expression in different cultural groups.This thesis mainly adopts participatory observation and interviews, in UrumqiXinjiang, young Uyghur women have been the main object of study of it focus onwomen’s fashion and consumption as the main content to discuss their consumptioncharacteristics from three aspects being consumer behavior, the consumption modeand consumption psychology in order to get Uyghur traditional and modern culturecombined from their choice of fashion in practice.There are5parts of this thesis.The first part is the introduction which introduces the reason of the topic,literature (Research of domestic and achievements abroad), field investigation,research methods and significance.The second part is the description of the Urumqi Uyghur women from their occupation, age characteristics, and growth environment and level of education..The third and fourth parts are the main content of this thesis. On the one hand,the two parts discuss a topic of young Urumqi Uyghur women consumer psychology,consumption patterns and consumer behavior that reflect their consumption. On theother hand, it reflects the Uyghur social fashion choice and performance in themodernization of the Urumqi Uyghur nationality young female definition, attitudeand display of fashion.The fifth part is about the analysis of anthropology in Urumqi Uyghur youngfemale consumption and fashion: respectively from the Uyghur young women’sfashion and consumption: fashion consumption globalization and nationalmodernization, young Uyghur women in this group of fashion and consumerawareness and behavior and the relationship between Uyghur traditional culture,young women in four aspects: a summery of a preliminary analysis of the Uyghur,anthropology young women fashion consumption and the characteristics.The author carried out a field survey for two years in the Urumqi area. The mainsurvey is "young urban Uyghur women" of this group in the consumption andfashion attitude and behavior using the related theory of contemporary anthropologyand sociology for analysis. The point is that this group of consumer and fashionattitude, behavior, reflecting the young urban Uyghur women’s selection based onculture changes in modern society, with the attitude and trend of the same or similarwith the same group of contemporary Chinese society, but also reflects the influenceof Uyghur traditional culture still exists on the fashion and consumption choice. Thispaper is to explain in the context of globalization, the characteristics of young urbanwomen in the consumer and fashion reflects Xinjiang Uyghur society is undergoingsocial, cultural change from one side.